Lego Building it’s future in China

28 Feb

Danish toymaker Lego’s profits rose 9% to 6.12 bn kroner ($1.12bn; £673m) in 2013 as the firm expands beyond its signature building blocks.

Rising sales were helped by increasing demand from China, which Lego highlighted as a future “core market”.

The privately-held firm, which only reports profits annually, also saif it hired 1,355 workers.

Profits from the hugely successful Lego movie were not included.

Lego is the world’s second largest toymaker, behind Mattel, the maker of Barbie.

Source

http://m.bbc.co.uk/news/business-26374473

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